Identity Design

Your startup’s brand identity is essential. But it takes a real eye for details to ensure everything matches up.

A rectangle with a line in the center

Logo Design

Together we can create a memorable logo that truly reflects your brand identity.

Two circle with one of them with color

Color palette

The color your brand chooses determines the emotional tone your audience feels - make sure its the right one.

Outline of a capital A and a smaller a

Font selection

Often overlooked, the right font ties the entire aesthetic together.

Your brand is the face of your startup, so make sure it strikes the right emotional chord with your audience. I provide starter packages which are perfect for setting the framework for future brand growth.

Process

Research & discovery

First, we’ll host a workshop where we go over your brand’s mission and vision, your brand adjectives, and your position in the market.

1

Concept development

Then, I’ll develop several design concepts to explore your brand's essence and personality. These concepts may include logo designs, color schemes, typography, and visual elements.

2

Design refinement

Together we’ll choose the strongest design concept and refine it until it fully represents your identity. This includes refining your logo design, choosing the final color palette, and selecting the typography.

3

Guidelines & launch

Once you’re happy with the results, I’ll create a set of brand guidelines for proper usage, and then we’ll introduce your new brand to the world!

4

Concept development

Then, I’ll develop several design concepts to explore your brand's essence and personality. These concepts may include logo designs, color schemes, typography, and visual elements.

2

Guidelines & launch

Once you’re happy with the results, I’ll create a set of brand guidelines for proper usage, and then we’ll introduce your new brand to the world!

4

Let's level up your website, together

It’s the little details that all add up to make a brand amazing - let me help you put them all together.

FAQs

Do you offer brand identity guidelines or style guides?

Yes! As part of the identity design, I’ll provide you with brand guidelines and style guides so future collaborators know how to implement your brand.

Do you do brand identities for startups?

In fact, my preferred customers for brand identities are startups :) I’d be happy to help you get started with your brand identity - contact me here and let’s get started!

Can you provide additional design services for implementing the brand identity, such as business cards, letterheads, or social media graphics?

I specialize in smaller packages to get your brand started. However, if you need more extensive packages I’m happy to collaborate with a graphic designer on the project.

Do you only work with tech companies?

With my background in product design and personal style, I feel right at home working with tech companies. However, I am open to branching out and working in different fields. Let's connect and see if we're a good fit!